Curves is a global leader in women's fitness, renowned for its effective 30-minute total-body circuit workout delivered in a safe and supportive environment designed exclusively for women. For more than three decades, the brand's core identity has been built on providing a fast, fun, and safe fitness solution that combines strength training, cardiovascular activity, and stretching. Curves membership costs vary by franchise and the level of coaching included, with in-club monthly rates ranging from $59 to $130, while the at-home digital platform begins around $24.99 per month. In-club memberships often require a 12-month commitment. Curves main services include the signature 30-minute circuit featuring hydraulic resistance machines, one-on-one coaching options, the MyCurves On Demand at-home platform, and specialized group fitness classes integrated into the workout. Founded in 1992 by Gary and Diane Heavin in Harlingen, Texas, Curves pioneered the concept of express workouts for women and grew into a massive global franchise. While its presence is international, it maintains a strong foothold in the United States, with significant concentrations of clubs in states like California, Texas, and Florida. The operational model is franchise-based, allowing each location to cater to its local community. Reviews consistently highlight the strong sense of community and the effectiveness of the quick, 30-minute workout. Curves is widely considered as a trusted and effective fitness solution, particularly for women new to fitness, those with busy schedules, or those seeking a non-intimidating gym environment.